Justin Herrera
Filmmaker · Editor · Dad of Three
I’ve filmed 350+ weddings and spent sixteen years in edit suites, from the Jets to a Taylor Swift video. These days I make wedding films, write down what I’ve learned, and help new neighbors find their people. Whatever brought you, I’m glad you’re here.
Music videos, Jets football, network promos, and 350+ weddings. If it has a timeline, I’ve probably been stuck in one.
See the full edit timeline
Prologue: 2008, LA Digital Post. Stringouts, b-roll, interview selects. Everybody starts somewhere.
Taylor Swift, Blank Space
Taylor watched my cut, then showed her mom. Read the story →
Sprout, remixed and cut
Fifteen cuts. This is the one I actually saved.
USA Network, the Must Watch List
I watched these as a kid. Then I made one.
Katy Perry, the MegaSix Smash-Up
Six #1s, one very 2012 remix.
Fresh eyes on a tired cut.
You’ve watched it a hundred times. I’ll watch it, the way your audience will.
Sixteen years in edit suites. Any format: wedding film, documentary, commercial, music video, YouTube piece, or brand story.
One cut up to 20 minutes, a 60-minute session, and one follow-up question. Longer projects quoted separately.
Watched once, cold. Like your audience.- 00:00:12Open on her voice, not the drone. The drone earns its place at the first look.
- 00:02:47These two vow lines say the same thing. Keep his here, save hers for the exit.
- 00:05:30The emotion lands on her dad’s face. Lose the eight seconds before it.
- 00:08:05The song is fighting the toast. Pull it down and let him finish the line.
- BeforeSend one cut, up to 20 minutes. I watch it cold and mark every place it drags or drifts.
- Together60 minutes, screen shared, on whatever’s keeping it from done.
- AfterTimecoded notes like these and a clear next pass.
The next story, before it’s anywhere else.
Sixteen years of edit suites, 350+ weddings, and the houses Steph and I rebuild. One email when there’s something worth sending.
You’re in. Talk soon.
Meanwhile, start with the Blank Space story →